Articles, insights & opinions
Design thinking: Mixing creative process with magic.
Beautiful, effective and innovative design doesn’t happen by accident. There is design thinking behind how we operate. It lets us…
Annual reports: stand-out graphic design where it counts.
In thirty years of designing annual reports for public, private and government organisations, there are a few lessons I’ve learned…
The All Blacks silver fern: How to create a legendary brand design.
That silver fern you see on everything from jerseys to teddy bears was designed more than 30 years ago by…
Semi Permanent Part 4: Who are you?
In the previous three parts we were advised to consider our society and planet, listen to other people’s perspectives and…
Semi Permanent Part 3: Design for all senses.
Most of us look at screens a LOT. For work, for fun, for reading summaries of creative festivals. With so…
Semi Permanent Part 2: It's never one person.
Everyone at Semi Permanent talked about collaboration; some explicitly and others when giving credit to their teams. We all naturally…
Semi Permanent Part 1: Know your impact.
I went to two of the three days of this creative festival and heard a diverse bunch of creatives -…
The benefits of multidiscipline design.
There will always be a place for solo specialists but the benefits of a multidisciplinary approach and deep - rather…
How a multidiscipline design approach creates seamless experiences.
It’s in the feeling, not the medium. On the 2nd of May, it will have been 500 years since Leonardo…