Design thinking: Mixing creative process with magic.
There is design thinking behind how we operate. It lets us express the brand and digital marketing strategies we develop…
Articles, insights & opinions.
Annual reports: stand-out graphic design where it counts.
In thirty years of designing annual reports for public, private and government organisations, there are a few lessons I’ve learned…
Account service stars join Dave Clark Design.
Say hello to Jane McKenzie and Danielle Pentecost, two newcomers to the account service team in our Auckland studio.
The All Blacks silver fern: How to create a legendary brand design.
That silver fern you see on everything from jerseys to teddy bears was designed more than 30 years ago by…
Semi Permanent Part 4: Who are you?
In the previous three parts we were advised to consider our society and planet, listen to other people’s perspectives and…
Semi Permanent Part 3: Design for all senses.
Most of us look at screens a LOT. For work, for fun, for reading summaries of creative festivals. With so…
Semi Permanent Part 2: It's never one person.
Everyone at Semi Permanent talked about collaboration; some explicitly and others when giving credit to their teams. We all naturally…
Semi Permanent Part 1: Know your impact.
I went to two of the three days of this creative festival and heard a diverse bunch of creatives -…
The benefits of multidiscipline design.
There will always be a place for solo specialists but the benefits of a multidisciplinary approach and deep - rather…