Why video is critical for brands looking to lead
In today’s content-driven climate, a strong video presence is essential for any brand that wants to stay ahead of the curve. Video is one of the most versatile and engaging mediums available, capable of reaching a wide audience and eliciting an emotional response.
A well-produced video can communicate your brand's story in a way that text and images simply can't match, and it can be repurposed across a variety of platforms for maximum impact.
As a full-service agency, we have the expertise and resources to produce high-quality video content that will help your brand stand out from the competition. We understand the importance of storyboarding, scripting, and shooting footage that captures the essence of your brand and resonates with your target audience.
Our video services include
What ever type of video you're looking to make for your company, we have the team, equipment and skills to do it.
Corporate Videography - Corporate videography refers to videos produced for and by businesses. These videos can be used for a variety of purposes, such as marketing, training, or product demonstrations.
Your corporate video should be finely tuned to your specific goals, whether it's raising awareness of your brand, generating leads, or boosting sales. Our team will work with you to understand your objectives and create a video that gets results.
Web-based video - This video format refers to any video that is created for and distributed online. With the rise of social media, web-based videos have become one of the most effective ways to reach a large audience.
Our team can produce web-based videos that are optimised for SEO and social media, ensuring that your content is seen by as many people as possible. We can also help you promote your videos through paid advertising and other marketing channels.
Product videos - A product video is a great way to showcase the features and benefits of your product or service. Our team can create engaging, informative product videos that will help boost conversions and drive sales.
Educational videos - Educational videos are an excellent way to build trust and credibility with your audience. These videos can be used to teach customers about your products or services, or to provide helpful tips and advice.
Our team can produce educational videos that are both informative and entertaining, ensuring that your viewers will keep coming back for more.
Advertising with video content - Video content is a game-changer for your advertising strategy. Whether it's a 15 second pre-roll ad or a long-form brand film, video allows you to tell your story in a way that is both engaging and memorable.
You can use videos to reach a wide audience through TV, online advertising, billboards and digital displays. Our team can help you develop a strategic plan for your video content, ensuring that it reaches the right people at the right time.
What sets us apart
When it comes to video production, we don't just hit record and hope for the best.
We take a strategic and collaborative approach to ensure that your video is on brand and achieves your desired results.
Our team of experienced professionals will work with you from start to finish, ensuring that every aspect of your video is perfect. We'll help you develop a creative concept, write a script, storyboard the shoot, and edit the final product. We also offer a variety of post-production services, such as colour correction and sound design.
We've helped ANZ with video production
The video production services we offer
Pre-production - This is the planning stage of video production, where we develop the concept, write the script, and storyboard the shoot. This is an important step in ensuring that your video turns out exactly as you envisioned it.
Production - This is the phase of video production where we actually shoot the footage. We'll work with you to choose the right location, set up the equipment, and capture the perfect footage.
Post-production - This is the final stage of video production, where we edit the footage and add any finishing touches, such as graphics or voiceover. This is where your video really comes to life.
Distribution - Once your video is complete, we can help you distribute it through a variety of channels, such as social media, your website, or paid advertising. We'll work with you to ensure that your video reaches the right people at the right time.
Our video equipment - We use the latest video production equipment to ensure that your video looks its best. We have a variety of cameras, lenses, and sound equipment, as well as all the necessary accessories, such as tripods and light stands.
The Dave Clark video production process
We follow a pretty easy process to get you the video content you need to meet your marketing goals.
Our process involves five simple steps:
1. Consultation - This is where we get to know you and your business and learn more about your video goals. We'll also discuss your budget and timeline for the project.
2. Concept development - Once we have a better understanding of your needs, we'll start developing concepts for your video. We'll present you with a few different ideas, and once you've chosen one, we'll start fleshing it out.
3. Production - This is where we actually shoot the footage. We'll work with you to choose the right location, set up the equipment, and capture the perfect footage.
4. Post-production - This is the final stage of video production, where we edit the footage and add any finishing touches, such as graphics or voiceover. This is where your video really comes to life.
5. Distribution - Once your video is complete, we can help you distribute it through a variety of channels, such as social media, your website, or paid advertising. We'll work with you to ensure that your video reaches the right people at the right time.
Benefits of getting video produced with your brand agency
There are a number of benefits to getting your video produced with a brand agency, such as:
1. A cohesive and consistent look and feel: When you get your video produced with your brand agency, you can be sure that it will match the style and tone of your other marketing materials. This will create a cohesive and consistent look and feel for your brand.
2. A hassle-free experience: When you work with a single agency for all of your marketing needs, you'll have a much easier time coordinating everything. This will save you time and money in the long run.
3. Access to a team of professionals: When you work with an agency, you'll have access to a team of experienced professionals who can help you with every aspect of your video, from concept development to distribution.
4. A higher quality product: When you work with a knowledgeable team of professionals, you can be sure that your video will be of the highest quality. We use the latest equipment and software to ensure that your video looks its best.
If you're ready to get started on your video project, we'd love to hear from you.