Injecting personality into packaging.
We rebranded Z Espress to help create a clearer distinction between Z’s food and drink offering and their fuel business. Aligning with Z’s playful brand character, we teamed a down-to-earth personality with a fresh and natural colour palette. The new look has helped customers see Z Espress differently. The fresh and friendly packaging better matches their offering, standing out on shelves and enticing customers to try something new on the go.