Leveraged Equities
![Cover](https://www.daveclarkdesign.com/matrix/largeImageImage/_2000xAUTO_crop_center-center_none_ns/Cover_2023-09-27-221217_kfbw.jpg)
Sharp look for a sharp team
Leveraged Equities’ brand and website needed a redesign that matched the sophistication of their offer. They were after a high-end premium look while also retaining a connection to their parent company, Forsyth Barr.
![LE mood-board photo of plant leaf](https://www.daveclarkdesign.com/matrix/twocolImagesLeftMedia/_1100xAUTO_crop_center-center_none_ns/DC-LE-culture-photo-of-plant-leaves.jpg)
![LE report publication on desk](https://www.daveclarkdesign.com/matrix/twocolImagesRightImage/_1100xAUTO_crop_center-center_none_ns/DC-LE-report-doc-on-desk.jpg)
![LE website page displayed on computer screen](https://www.daveclarkdesign.com/matrix/largeImageImage/_2000xAUTO_crop_center-center_none_ns/DC-LE-website-page-on-desktop.jpg)
A new look.
With a remit to modernise Leveraged Equities, we created a brand grounded by a carefully-curated selection of elements; a wordmark, monogram, muted colour palette, institutional and natural imagery.
![LE website displayed on laptop](https://www.daveclarkdesign.com/matrix/twocolImagesLeftMedia/_1100xAUTO_crop_center-center_none_ns/DC-LE-report-website-laptop-on-desk.jpg)
![LE moodboard columns photograph](https://www.daveclarkdesign.com/matrix/twocolImagesRightImage/_1100xAUTO_crop_center-center_none_ns/DC-LE-culture-photo-of-columns.jpg)
![LE Brand Guidelines display](https://www.daveclarkdesign.com/matrix/largeImageImage/_2000xAUTO_crop_center-center_none_ns/LE-brand-guidelines.jpg)
![LE website displayed on smartphone screen](https://www.daveclarkdesign.com/matrix/twocolImagesLeftMedia/_1100xAUTO_crop_center-center_none_ns/DC-LE-website-page-on-smartphone.jpg)
![LE website interface mockup](https://www.daveclarkdesign.com/matrix/twocolImagesRightImage/_1100xAUTO_crop_center-center_none_ns/DC-LE-website-interface-mock-up-display.jpg)