An integrated approach.
As ANZ’s global brand guardian, we work closely with the brand team to set design standards and solve problems. The result is a consistent look and feel across 34 countries that has contributed significantly to the net worth of the ANZ brand. There are now more robust systems for the creation and storage of streamlined assets. Better yet, both staff and suppliers are able to work more efficiently and effectively, thanks to the various guidelines, templates and core brand assets that we’ve created.