Tax Traders

DC mock up Tax Traders billboard

Services

Graphic Design Digital Design Web Development UX Design Brand Strategy Motion Design Content Creation

Embracing change

In 2012, Tax Traders was conceived by Nicola and Josh Taylor, who soon enlisted the help of Dave Clark to design their first-ever brand. Fast forward to 2024, and the company has evolved into a future-focused organisation with world-class service and market-leading technology. Nicola and Josh needed a new identity that aligned with their current position in the market while reinforcing their thought-leadership status and significant contribution to the tax industry in Aotearoa, New Zealand. And we were more than happy to help them again.
Tax Traders Website Brand Screen Carousel Image
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People first

Tax Traders dedicate enormous effort and resources to their people and culture, so we ensured the new identity supported this focus. A new photography suite, robust graphic library, and a comprehensive suite of colours help express individuality and flexibility while maintaining consistency. We also ensured the new identity was vibrant and personable, reflecting the diversity and eclectic mix of individuals working at Tax Traders.

DC mock up Tax Traders Business Cards
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Helping Accountants do their best work

The rebrand has made Tax Traders more cohesive, relatable, and better for everyone, from internal stakeholders to external users. As a robust fintech company, they have a range of collateral and tools available to help their customers and clients. We applied the new brand across these assets to help make things easier to use, simpler to understand, and more beautiful to look at.

DC mock up Tax Traders UI buttons
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A bright future

Tax Traders has ambitious plans for the future, and we’re confident this new identity provides them with the right tools to continue on their path to success.

DC mock up Tax Traders web pages
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DC mock up Tax Traders Smartphone UI
 

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