Auckland Rugby League
Modernising a beloved institute
Auckland Rugby League (ARL) were undertaking a multi-year organisational transformation. To help with this transition, we were tasked with energising and modernising the brand. Our remit was to enable and empower the organisation to embrace its vibrant, diverse, and forward-thinking future.
For the win
With a clear goal to raise ARL’s profile as a reputable and leading sporting organisation in Aotearoa and internationally, we embarked first on the brand refresh process. Building from the inside out, we worked quickly and with limited budget to create a smart, modern design system across a growing range of touchpoints.
