Paid in full.
Since 1989, Paymark’s EFTPOS network has been letting Kiwis pay, and getting retailers paid. They continued to innovate and grow, and work hard behind the scenes for New Zealand businesses. In 2021, Paymark joined global payments powerhouse, Worldline. With a new name, and new brand, it was the perfect opportunity to reintroduce themselves and their capabilities.
A vibrant change.
We selected and streamlined elements from the global guidelines that best represented Worldline in New Zealand. We relaunched internally with vibrant colours and tailored imagery across posters, films, presentations and merch to excite and invigorate the experienced local team. Externally, we informed and welcomed customers to the new brand across outdoor, digital and owned channels, following up with a brand video to showcase Worldline’s experience and capabilities. With a new brand, strong offering and big plans for the future, it's just the beginning for Worldline.