Driving the design of Kia online.
Since the arrival of former Audi designer Peter Schreyer, Kia’s design ethos has gone from strength to strength. They wanted us to design and build an all-new responsive website — complete with a new and user-friendly content management system with integrated Kia dealer pages — that performed as good as it looked.
Shaping the digital experience
As part of the build and design process, we future-proofed the site to accommodate an evolving range of vehicles, deliver information in bite sized pieces, remove the auto industry ‘marketing speak’ and strip out unnecessary content to provide a revitalised customer-centric approach. We also introduced a more logical navigation and better tracking from banners and social media. This is a never-ending project marked by incremental change on a week-by-week basis to drive performance and keep delivering the most relevant content to car buyers. We look after the ongoing work of updating homepages, making content and structural tweaks based on usage patterns, designing new forms and further developing the CMS to ensure seamless access and effective usability.
The clean, responsive design makes the user experience on mobile and tablet equally rewarding.
Geared for success
The clean, responsive design makes the user experience on mobile, desktop and tablet equally rewarding. And the decision to pull together the many individual dealer sites under one national umbrella has resulted in positive spin-offs for both searchability and brand consistency. Content is now easier to find, thanks to the new, more logical navigation. And, traffic from banners and social media is easier to track.