Driving the design of Kia online.
Since the arrival of former Audi designer Peter Schreyer, Kia’s design ethos has gone from strength to strength. So it wanted us to design and build a responsive website that looked and performed just as well.
Shaping the digital experience
As part of the build and design process, we future-proofed the site to accommodate high pixel density devices, delivered information in bite-sized pieces minus much of the auto industry ‘marketing speak’ that sounds good but means nothing, and, stripped out unnecessary content to provide a revitalised customer-centric approach. We also introduced a more logical navigation and better tracking from banners and social media. This is a never-ending project, We’re talking incremental change on a week-by-week basis that drives performance and keeps delivering the most relevant content to car buyers.
The clean, responsive design makes the user experience on mobile and tablet equally rewarding.
Geared for success
The clean, responsive design makes the user experience on mobile and tablet equally rewarding. While the decision to pull together the many individual dealer sites under one umbrella has resulted in positive spin-offs for both searchability and brand consistency. Content is now easier to find thanks to the new, more logical navigation. And, traffic from banners and social media is easier to track.