ANZ Agency Partnership
Standardising a brand in 34 countries.
Setting standards, solving problems.
As ANZ’s global brand guardian, we set standards and solve problems from a design perspective. It’s a continuous process – we stress-test individual brand assets everywhere from billboards to branches, apps to ATMs and everything in between. Central to this is the creation of rigorous yet flexible brand guidelines and detailed digital templates for the ANZ master brand. This includes executions covering advertising, digital experiences, internal comms and outdoor marketing. We’ve created hundreds of templates and comprehensive image libraries for use by agency partners.
Bringing it all together.
Accessed universally and securely, staff and suppliers now also refer to an easy to use ANZ brand guideline which houses the guidelines, templates and core brand assets. Having all this information on a web platform not only champions consistency, it allows teams to work more efficiently and accurately.