ANZ Brand Guardians

Standardising ANZ in 34 countries.

When ANZ began acquiring businesses in Asia as part of its super regional strategy, it identified the need to solidify and strengthen its branding across regions and business units. So it was up to us to standardise what was going on, providing unified branding execution across multiple channels for global consistency.

ANZ Brand Guidelines
ANZ Illustration Web guidelines
ANZ Print Advertising Guidelines

Global brand guardian

As ANZ’s global brand guardian, we work closely with the brand team to set standards and solve problems from a design perspective. It’s a continuous process given the ANZ brand is always evolving. We stress test individual brand assets everywhere from billboards to business cards, branches, mobile screens and everything in between. Central to this is the creation of full brand guidelines for the ANZ master brand, advertising, digital, internal and outdoor marketing. We also create a large number of core assets, including hundreds of templates and comprehensive image libraries.

ANZ Masterbrand guardians guidelines
ANZ Brand Poster

Consistency works wonders

ANZ has a consistent overall look and feel across 34 countries that has contributed significantly to its brand net worth. It enjoys more robust systems for the creation and storage of streamlined, uniform assets. What’s more, both staff and suppliers are able to work more efficiently and effectively, thanks to straightforward guidelines, smarter templates and core brand assets.

ANZ Brand Guardians Publications
ANZ Brand Guardians Photography
ANZ digital laptop
ANZ Brand Guardians Daffodil Day Billboard
Staff photo Annie

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