Navigating the law.
Helmsman is an aptly named Singapore law firm specialising in shipping and commodity trading. When they saw what we had done for a law firm in NZ, they knew we could deliver what they needed. Starting with little more than an existing logo, we created a new website with a clear structure, refined imagery and tight, hard-working copy. Then came a range of corporate collateral and a graduate recruitment campaign that borrowed classic pop-culture quotes that would resonate with their audience. As a client, these guys are great to work with. We love their openness to new ways of doing things, and, appreciate their recommendations to other law firms.