VetSouth is a chain of vet practises down south that needed a digital partner that could bring to life its ‘here for good’ story, and further shape its online brand.
What’s more, the website had to appeal to newly qualified vets, position its VetQuest sub-brand as a leader in clinical research, and be future-proofed to incorporate other vet practices that it acquired.
Starting from a mobile-first perspective, we set about creating a strong content hierarchy and clear user journeys for each of VetSouth’s services. Thanks to our user-centred design philosophy, intuitive user experiences across all devices was guaranteed. We integrated the website with MailChimp, and added in flexible template styling complete with best practice web componentry to manage images and videos. There was a lot of information that probably wasn’t required so we stripped it back, in order for the key messages to stand out.
The content management system was tailored to the needs of VetSouths’ administrators. And the entire site was optimised, taking into account factors such as image compression, server response testing, CSS delivery, and prioritisation of ‘above the fold’ content. All of this was built in Drupal, which we recommended for its mass scalability, rock solid security, powerful modules, and SEO-friendly framework.
VetSouth now has a website with a future-proofed information architecture and customer experience. It’s easy to navigate, lets customers do more online, and better communicates their deep capability, both in terms of scale (network) and technology (diagnostic and surgical equipment).
Having a shiny new website that ticks lots of boxes is nice, but what the client really loves is the dropdown menu for clinics, which has greatly reduced the number of calls to the wrong number!