Giving a global brand local flavour
Kia is a giant of the automotive world, a global brand in need of localised imagery that would add authenticity to its conversations here in New Zealand. It was time for a photoshoot!
Wherever we trained our lens, we were sure to hero the unique Kiwi backdrops as much as the car.
Jumping in a brand-new Kia, we went on a road trip from Tauranga to Taupo armed with our cameras to shoot some uniquely Kiwi content. Locations like the beach at Mt Maunganui, the lake at Taupo and the mount at Ruapehu. Wherever we trained our lens, we were sure to hero the unique Kiwi backdrops as much as the car itself. We were lucky in that we managed to capture all four seasons in two days. Then when we got back to the studio, we pulled out the best images and worked a little retouching magic.
Driving social media
Kia now has a very big and distinctly Kiwi image library it can roll out across social media and other marketing material year round.