Connecting to tomorrow.
Woodlands North Coast is a vibrant, mixed-use land development project spearheaded by Singapore’s state-owned agency, JTC. We were commissioned to conceptualise, design and implement a strategic design approach for the entire brand; from logo to signage and print collateral. The resulting ‘W’ logo represents the lifestyle, business and natural worlds merging as one, as well as connectivity which stems from plans for a regional transport hub. It mirrors the forward-thinking nature of the development and has been adapted across multiple touchpoints.