Showcasing the X factor.
Tax Traders is a young company that needed a new brand identity system to match its status as an innovator in the world of tax pooling. To start, we suggested a change of name from the New Zealand Tax Trading Company. Then we utilised the angles from the X to form a distinctive and memorable identity. X represents the idea they are bringing something new to the market, as genuine game changers. In the time that we’ve been working together, Tax Traders has been named in the Deloittes Fast 50, moved into new offices and doubled the size of its team.