Making a splash.
After Joseph Schooling won Olympic Gold at Rio, the Singapore Swimming Association decided it needed to step up its annual reporting game. All imagery and content was provided to us. Creating a look and feel that was fresh and exciting required a clean and structured graphic approach unlike anything SSA had seen before. And that’s exactly what we gave them. The spot UV splash on the cover represents the heart of the SSA and adds vibrancy throughout the document, while full page photography adds new dimensions of emotion and excitement. This slick annual report sets the bar for other Singapore sporting authorities.