Club Marine Brand
Heritage with a twist.
Club Marine has a large number of long-time customers, so it didn’t want to lose any of the brand integrity and recognition it had worked hard to build. But it did want to reinvigorate its image to remain current in an ever-changing market. Key to the success of this new, vibrant and contemporary look was the way in which we married heritage aspects of the brand with the desire to promote recreational boating as safe, secure and fun for everyone.