New vitality for a vital brand.
ARENA needed a brand refresh to improve its overall image, so they called us. This project was all about exploring how far we could push the creative execution to provide a sophisticated, consistent look and feel across all touchpoints. We rotated the brandmark, refined the arrowhead device, introduced more white space, added a saturation to imagery and created a new style for icons. Then we applied the new look to a wide range of collateral.