A better way.
Air New Zealand is part of the same Star Alliance as Singapore Air. We’ve worked with the national carrier on several local initiatives to raise awareness of new flights from Singapore. The most recent of these was a microsite based on a memory-based game that showcased famous New Zealand destinations. The prize: free return flights to the land of the long white cloud (that’s NZ). Seamlessly tying in to an ongoing advertising campaign, the game was posted on Air New Zealand’s Facebook page and automatically updated players’ Facebook timelines.