Giving a global brand local flavour

Kia is a giant of the automotive world, a global brand in need of localised imagery that would add authenticity to its conversations here in New Zealand. It was time for a photoshoot!

Kia Content Creation photography

Wherever we trained our lens, we were sure to hero the unique Kiwi backdrops as much as the car.

 
Kia portrait photograph

Snap Happy

Jumping in a brand-new Kia, we went on a road trip from Tauranga to Taupo armed with our cameras to shoot some uniquely Kiwi content. Locations like the beach at Mt Maunganui, the lake at Taupo and the mount at Ruapehu. Wherever we trained our lens, we were sure to hero the unique Kiwi backdrops as much as the car itself. We were lucky in that we managed to capture all four seasons in two days. Then when we got back to the studio, we pulled out the best images and worked a little retouching magic.

 
Kia content photograph002
 
Case study kia portrait photograph 2 jpg

Driving social media

Kia now has a very big and distinctly Kiwi image library it can roll out across social media and other marketing material year round.

 
Kia content photograph003
 
Mike Port

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