Capturing the imagination of millennials.
Buddle Findlay was on a mission to find talented law clerks at the top of their game for a summer internship programme. The problem was every other law firm was looking at the same time, so we needed to deliver an extra bold recruitment campaign that stood out.
Anything is possible
In the minds of fresh, young graduates the world is their oyster, so we wanted to help them realise that just about anything is possible when they put their minds to it. Interpreted as a series of surrealist mash-ups, this campaign feels curious and playful: a woman on a bumble bee; a puppy with wings; a child swinging from a cloud. Posters as well as advertising drove traffic to a microsite where applicants could find out about the lives of previous summer clerks, and kick off their own application process.
Interpreted as a series of surrealist mash-ups, this campaign feels curious and playful.
The final verdict
Clients and graduates alike agreed our cost-effective campaign achieved high cut-through in a crowded market. Both the number and quality of applicants improved on previous years, and, graduates saw Buddle Findlay as a more relevant employer brand.