As global brand guardian we work closely with the ANZ brand team to set standards and solve problems from a design angle. It’s a continuous process given the ANZ brand is always evolving. We stress test individual brand assets everywhere from billboards to business cards, branches to mobile screens. Central to this is the creation of full brand guidelines for the ANZ master brand, advertising, digital, internal and outdoor marketing. Documenting the key features of the ANZ brand that make it distinctive, strong and consistent, these guidelines include the basic building blocks that used correctly and consistently, help create long-term recognition and trust. They act as a vehicle to help ANZ tell its story, deliver its offering, and ultimately promote itself in a positive way. We also create a large number of core assets - more than 350 templates, as well as comprehensive icon and image libraries.