In Dave Clark's 30 years of designing annual reports for public, private and government organisations, there are a few lessons he's learned along the way.
As the All Blacks head into Rugby World Cup 2019, we wanted to focus on the endurance of the team’s logo. That silver fern that you see on everything from jerseys and rugby balls to teddy bears and even shampoo was designed more than 30 years ago by Dave Clark himself.
In the previous three parts we were advised to consider our society and planet, listen to other people’s perspectives and be aware of our physical surroundings. Now, it’s time to look inward, as all of this can only be achieved if you: Be yourself, know your purpose and follow your passion.
Most of us look at screens a LOT. For work, for fun, for reading summaries of creative festivals. With so much based in this digital world we often forget to look up, leading us to lesson number 3: Don’t forget the importance of the physical world.
Everyone at Semi Permanent talked about collaboration; some explicitly and others when giving credit to their teams. We all naturally work with other people day in and day out but having greater awareness of who and how is vital. This is why lesson number 2 is: Collaborate and encourage diversity and inclusion.
I went to two of the three days of this creative festival and heard a diverse bunch of creatives - artists, coders, designers, performers - tell their unique stories and points of view. But despite their uniqueness, some general themes kept surfacing from talk to talk.
Going back to basics with great brand experience.