Buddle Findlay was on a mission to find talented law clerks at the top of their game for a summer internship programme.
The problem was every other law firm was looking too, so we needed to deliver an extra bold recruitment campaign that would make our client stand out.
Graduates are fearless in their naivety – the world is their oyster. You could say anything’s possible, so we wanted to get their imaginations racing by challenging them to ‘Imagine the possibilities’.
This was a concept interpreted visually as a series of surrealist mash-ups on sweet, sticky, pastel backgrounds that felt bright, curious and playful. A woman on a bumble bee; a puppy with wings; a child swinging from a cloud. We chose the typeface, Cumulus & Foam, as the perfect typographical expression of this concept, given its hint of Dada and the surreal.
These images formed the basis for a series of street posters that appeared throughout campuses in Auckland, Wellington and Christchurch.
Posters as well as advertising drove traffic to a microsite where applicants could find out more about previous summer clerks and kick-off their application process. These were supported by banners and post cards at recruitment open days.