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Buddle Findlay

Graduate campaign

Imagination overdrive.

Challenge

Buddle Findlay was on a mission to find talented law clerks at the top of their game for a summer internship programme.

 

The problem was every other law firm was looking too, so we needed to deliver an extra bold recruitment campaign that would make our client stand out.

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Approach

Graduates are fearless in their naivety – the world is their oyster. You could say anything’s possible, so we wanted to get their imaginations racing by challenging them to ‘Imagine the possibilities’.

 

This was a concept interpreted visually as a series of surrealist mash-ups on sweet, sticky, pastel backgrounds that felt bright, curious and playful. A woman on a bumble bee; a puppy with wings; a child swinging from a cloud. We chose the typeface, Cumulus & Foam, as the perfect typographical expression of this concept, given its hint of Dada and the surreal.

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Outcome

These images formed the basis for a series of street posters that appeared throughout campuses in Auckland, Wellington and Christchurch.

 

Posters as well as advertising drove traffic to a microsite where applicants could find out more about previous summer clerks and kick-off their application process. These were supported by banners and post cards at recruitment open days.

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Client

Buddle Findlay

Deliverables

Campaign Collateral

Website