IMT Hero 2500

A campaign with wings.

ANZ was on a mission to drive sales of international money transfers, so they asked us to pitch a memorable digital advertising campaign that could be adapted for trigger events such as Diwali and Lunar New Year.

 
IMT Iphone Mockup temp

Clear communication

First, we worked with ANZ and its media agency to pour through the various strategic insights and define the best channels for the campaign to live on. Then we developed messaging that clearly communicated the offer and took into account cultural sensitivities. At times like Christmas we could afford to be jolly (e.g. ‘Don’t leave it to the elves’). But other times, such as Covid-19, the mood was distinctly reserved (e.g. ’Send money where it’s needed most’).

 
IMT Iphone Mockup
IMT Mockup Foyer

The core visual, ‘money with wings’, became a recurring theme that was hard to miss across Facebook, Instagram, Gmail, Google, HTML animated display ads, ATM screens, DMS branch screens and websites.
IMT Iphone Mockup Xmas
 
Staff photo Emy and Anna

Results you can bank on

These campaigns surpassed all targets. IMT value and volumes grew with significant gains for ANZ’s main currencies and awareness (measured by the number of visitors to the IMT page on anz.com) ballooned. From a competitor standpoint, ANZ’s international money transfers were placed in a much stronger position when compared with the other ‘top 4’ banks.

 
 
Staff Photo Frank

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