We delivered a well-executed, multi-channel campaign with huge global reach that has since stood the test of time. Tracking for the 2016 campaign indicated outperformance on key broadcast, social and traditional campaign metrics. Projected net sponsorship value rose to $188.8m (an increase of 26% YoY). What’s more, ANZ had the second highest brand exposure per hour of any sponsor, second only to the naming rights partner. Brand recognition was up 22% YoY, and Twitter impressions broke the 25 million mark (over 100% higher YoY). To cap it off, foot traffic through ANZ’s event marque exploded from an average of 262 visitors per day to more than 3,000.